Google web stories are about to change the way you tell your story
Updated: Nov 18, 2020
When it comes to content marketing, every new opportunity is worth being considered, especially when it involves a big data company that influences trends and behaviors all around the world.
Users of Instagram, Facebook, and Snapchat will be familiar with the concept of ‘stories’. They are collections of visually led content, where the user journey is navigated by tapping to cycle through pages, rather than scrolling down a single lengthy page.
The limitation with social media stories is that they are only accessible via their respective social media apps and in the case of Instagram, the stories are removed after 24 hours.
Recognizing the popularity of the story format, Google has introduced AMP Stories, bringing the format to the open web, in both mobile and desktop format.
Publishers have welcomed the new format as Google has made every effort to ensure that creative and appealing visual stories can be easily made and published. The AMP Story framework allows for combinations of video, imagery text, multiple layers, animations, and animated GIFs.
AMP stories can help to improve your storytelling efforts, boost page speeds, improve your site's creative design, visual storytelling, and will also help with your SEO efforts.
Google’s force, towards creating a rich mobile experience that’s less taxing on software, hardware, and the human eye is clear. Google has been increasingly incorporating more images and video in its search results, and AMP stories are a continuation of that endeavour.
Benefits of AMP stories- Similar to other web pages, brands and publishers can host AMP story HTML on their website and can link to it from any other page to drive views. Discovery platforms use techniques like pre-renderable pages, optimized video loading, and caching to optimize delivery to users.
The Google AMP story format comes with preset, flexible layout templates, standardized UI controls, and components for sharing and adding follow-up content.
You should consider creating AMP stories because they are:
Fast: AMP stories load quickly and provide users a smooth experience.
Immersive: The stories make for an immersive experience since they expand and visually fill the user’s screen. The tappable format offers creative opportunities for storytelling with design flexibility that engage audiences.
Open: AMP stories are a part of the open web and can be easily shared and embedded across websites and apps without being limited to a single ecosystem.
Easy to create and publish- From a technical perspective, AMP Stories are easy to produce and publish. AMP is easy to set and implement as it comes with predefined and flexible layout templates and standardized UI controls. The content creators, on the other hand, have full liberty to choose their images, and the way they tell their stories.
Other important benefits include:
Stable and reliable ecosystem.
Interactive storytelling capabilities.
Rich visuals capabilities.
Near-native video performance.
Examples of AMP Stories-
2. BBC News
Create mesmerizing visual experiences with AMP stories- The AMP stories format allows you to create lightning fast, visually rich storytelling experiences for your audience. Since the format is open source you can easily create stories for your brand, and because they exist on your website they can be found in search results, too. Plus their visually immersive format lends itself to more audience engagement.
It is a feature you need to at least consider when planning your content marketing strategy.
Excited to experience what the AMP format can do for your brand? See the Instapage AMP builder in action and discover why Instapage is the most robust post-click optimization platform on the market.
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