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The Brief
Glad U Came came up with a heartwarming #KabHaiMothersDay campaign for Mother’s Day. This initiative was aimed to spark conversations and heighten awareness about Mother's Day through a 5-minute video, reminding everyone to cherish and appreciate the incredible women who raised them.
The plan
Our Plan while working on this Campaign was to achieve the best with our Strategic Plan and to create a significant nationwide impact. The Plan was to majorly focus on social media (Instagram, X (Twitter), Linked In, and YouTube), and to increase the awareness for Mother’s Day.
MEDIA OUTREACH
While creating awareness for Mother’s Day, Glad U Came has successfully managed to garner 10 media coverages.
It's heartwarming to see positive messages that publications like AD Gully, Social Samosa, Financial Express, Business World, Social Media Dissect, MediaNews4U, Afaqs, Indian Television have covered on their portals.
The Reach was 3 Million.
INFLUENCER & CELEBRITY OUTREACH
The Glad U Came team was the face of this Campaign, so we had to bring out stories that delivered the message correctly and do justice to this campaign. We can proudly say we achieved the target by sharing a variety of stories with a combination of 10 Influencer shoutouts.
INTERNAL TEAM DIGITAL ACTIVITY
The GLAD U CAME team has had some fruitful conversations with college students about the relationship with their mothers.
The team internally also did a great job in front of the camera by sharing their own bond with their mothers.
THE RESULT
The campaign successfully spread the message and garnered significant awareness for Mother’s Day by receiving great engagement and the ROI achieved out of this Campaign was highly appreciated.
