Public Relations Executive:
Minimum 1 year of experience

Responsibilities:

• Leverage relationships with traditional and digital media relevant to the industry for brand building, client reputation and outreach.

• Stay updated on recent industry and media trends.

• Develop written copy and media materials such as client briefings, press releases, media pitches and digital content.

• Disseminate, follow-up, and ensure desired output on all traditional/ social media activities, including media releases, press conferences, exclusive interactions, mapping social media handles of the client, its spokespeople and news publications.

• Research, compile and analyze client media coverage.
  Assist the team in ideation, development and execution of PR plans.

• Regularly connect internal teams and clients to ensure efficient and productive interactions.

• Maintain a contact directory of clients and regularly update relevant media lists.

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Skills & Values

• Continuous learning approach towards business and understanding the core sector and media trends.

• Respect towards all client requirements demonstrating complete client centricity.

• Ability to collaborate and nurture positive working relationships with clients, colleagues within the agency and across the network.

• Demonstrate thinking and innovation skills during challenging projects.

• Ability to multi-task and succeed in maintaining transparency and humility in a fast-paced environment with multiple client demands.

• Growth-oriented approach towards building a career in communication.

• Ability to work independently to meet expectations without much hand-holding. The candidate should be resourceful and have problem-solving qualities.

• Self-motivation, with the ability to create their schedule and routine to keep themselves focused on the task.

• Willingness to learn and use digital tools and other company-specific digital platforms.

• Critical thinking skills and the ability to think creatively or use tools to flesh out ideas.