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So your brand is the best in your field, but you’re still not seeing the sales that you would like. You also feel that there is a largely untouched market out there, what do you do now?
The answer? Focus on public relations(PR). PR can be a tricky and overwhelming business, wouldn't it be handy if you get a list of rules to help you with your PR? Well, there you go! We have put a list of '10 Do's and Don'ts of PR in India' So go ahead read them and develop your PR strategy.
DO'S of Public Relations in India
1) Decide and make your Company's clear message
The first thing you have to do in a PR strategy is to decide what message you want to convey to your targeted audience. How do you want your company to be perceived by the general public? Working on your company's message will help you get a clearer picture of the next steps that you need to take.
2) Approach Journalists
Journalists are always on the lookout for stories, so you don’t need to be shy. The preferred way to approach them is via email. The first contact is very important as it will potentially lead to a good relationship with the journalist.
3) A little research on Journalists and their media outlets.
Find out what topics they cover and what kind of stories they usually publish. Try to think about what would be the best way to pitch your story to each journalist/media outlet you want to contact.
4) Be Up-to-date with the NEWS industry
This will be helpful to you when you create tailored pitches because you will have a better understanding of what sparks their interest.
5) Assume that everything you say is on record
Everything is always on the record unless said otherwise, so pay attention before disclosing any information you don’t want to see published in the media.
DON'TS of Public Relations in India
1) Assume Journalist/Media Outlets will write about you
Humility comes a long way when dealing with the media and building a reputation is something that takes time and a lot of work.
2) Stalk media professionals and bombard them with messages
Wait for a few days after you reach out to Journalists, then do a follow-up if required. The first follow up is usually best done by email. Contact them only through their professional channels.
3) Approach Media Outlets without doing proper research about them.
They receive hundreds of pitches every day and it can be really frustrating to get emails that have nothing to do with the issues and topics they cover.
4) Take Rejections personally
Getting noticed by media is not an easy task, Take every rejection as a learning experience to improve.
5) Lie
Nothing can damage your brand's reputation more than being perceived as an untrustworthy brand. Aim to be honest and committed to the truth.
Hope you find this useful
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