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The Brief
Patanjali Kesh Kanti collaborated with Glad U Came for their Women's Day Campaign called #TootnaManaHai alongside the brand ambassador Tamannaah Bhatia. The campaign revolved around celebrating the Strength of women and highlighting the effectiveness of Kesh Kanti Advance Hair Oil with two activities PR and Influencer marketing.
The plan
Our Plan while working on this Campaign was to achieve the best with our Strategic Plan and figure out the Creative Areas to gain the Brands Trust and Loyalty on us. The Plan was majorly to focus on the Product, Highlight it’s Benefits and Increase the Awareness for Patanjali’s Kesh Kanti Hair Oil.
MEDIA OUTREACH
With a Positive approach of delivering the brand as per it’s expectations while simultaneously creating awareness for the product, GLAD U CAME has successfully managed to garner organic 12 Media Coverage for Patanjali Kesh Kanti.
The Reach was 5 Million.
INFLUENCER & CELEBRITY OUTREACH
As we know Tamannaah Bhatia is the face for this Campaign and as much of a beautiful Actress she is, We had to bring out stories that delivered the message correctly and do justice to this campaign. We can proudly say we achieved the target by sharing variety of stories with a combination of 15 Influencer & Celebrities.
THE RESULT
We have helped the Brand successfully create the Awareness of the Product and highlight it’s benefits. We helped them receive engagement and the ROI achieved out of this Campaign was highly appreciated.
TOTAL ROI ACHIEVED: 7.5 MILLION