7 Social Media Tips to Elevate Your Marketing Strategy
Updated: Nov 18
Social media marketing is one of the most liable strategic communication channels for businesses to leverage their audience by getting quality traffic, consumer engagement, and desired ROI. In today’s time, it is almost impossible to not have a social media presence given the fact that it has a global penetration rate of 49%. This also means that half the world’s population is on social media and this gives businesses a great opportunity to elevate their marketing strategies.
Just like audiences you wish to target on Facebook, Twitter, or Instagram, there is no one-size-fits-all approach to social media marketing as well. The deep-rooted strategies and integrated techniques at your disposal are almost as varied and diverse as the types of people to whom you can market your goods and services. While getting started with social media marketing is relatively straightforward, knowing how to launch, run, and optimize your campaigns from the outset is critical.
Considering the above, here are some social media marketing tips that will skyrocket your traffic and consumer engagement rate!
Define your goals and target audience
Well, how will you aim if you have no target? Your goal will be the driving force of your social media marketing strategy. You need to know the 5 Whys behind your actions before to begin with. There are certain crucial thing one needs to keep in mind before setting your goals:
Set attainable goals
Make sure that your goals are measurable
Once you’ve set your goal straight, it’s time you select your target audience. Without knowing your target audience your efforts will go in vain. Curating your social media strategy around your audience is a must. Your target audience will help you figure out everything; Right from the social media platforms, you need to be on, to every ounce of content you’ll ever create.
Select the right social media platform
Being on every social media platform is not necessary. What matters is to create an impact on the ones you are present on. Your presence is what counts rather than being on all social media platforms. Putting out substandard content will only make things worse for you. Instead, research and plan your social media presence that aligns with your goals and appeals to your target audience. Focus on the platforms that are preferred by your targeted demographic.
Build a winning game plan!
According to some reports suggests that marketers who document their strategy are 538% more likely to achieve success. This means drawing a plan that makes you achieve your target is something you just can’t miss! Penning down a social media marketing strategy is the key to turn your vision into reality. While you prepare your strategy, consider the social media platforms you’ll be posting on, make sure it appeals to your target audience, and aligns with your goals.
Use social media content calendar
Planning is key to make ends meet and this also works in your social media content! Planning your social media content calendar will make your task much easier and effortless. Content calendars help to distribute resources effectively, improve team collaboration, and give a more in-depth understanding of what works and what doesn’t.
Use the art of storytelling
It is the story that sells, not the product! Consumers are always driven by good and impactful stories. It is the emotional attachment that the brand builds with its audience that counts. They inspire ideas and create attachments.
Cut back on the number of hashtags
Hashtags are cool if you want to organize your social media posts. You can click on a specific hashtag, and all the content for a certain event become visible. Hashtags are identifiers of your brand that help you initiate conversations and engage with your followers. But the more hashtags you use, the less engagement you get! Using too many hashtags will bore your audience. Instead, use 2 or 3 target hashtags.
Dig deep into your social media analytics
Analytics help you understand your audience and learn what generates more traffic. Without them, you can’t make accurate sales forecasts and perfect your products. You can effectively use social media data to drive performance and analytics must be focused on. Review the analytics, give attention to the stats like follower growth, page views, number of posts, likes, shares, impressions, clicks, etc.
Bottom line, an effective social media marketing strategy is an essential part of your marketing plan, and choosing innovative ways to interact with your audience will help you drive your business efficiently.