Why Celebrity Gifting Still Works in 2025: The Secret PR Weapon Brands Overlook

In a time where every brand is chasing virality, influencers, and UGC, one strategy continues to quietly deliver long-term brand value:

It may not trend like a viral reel, but what it brings is far more powerful: credibility, aspiration, and organic word-of-mouth.

What Celebrity Gifting Is (And What It Isn’t)

Celebrity gifting is not a paid endorsement. It’s a curated experience, a way to introduce your brand to public figures through thoughtful, relevant gifting.

When done right, it doesn’t scream “ad.” It feels like access, and that’s what makes it work.

Why It Still Works in 2025

Unlike influencer content that focuses on relatability, celebrity gifting taps into aspiration , and aspiration still drives perception.

Here’s why brands are still investing in it:

• It builds premium positioning with cultural figures

• It creates aspirational value , subtly but effectively

• It earns organic visibility if the gift resonates

• It supports long-term brand equity beyond conversions
  

Influencer Gifting vs Celebrity Gifting

Influencer gifting is about reach, relatability, and conversion. Celebrity gifting is about positioning, perception, and relationship-building.

Think of influencer gifting as a marketing push. Think of celebrity gifting as a long-term PR pull.

How We’ve Done It at Glad U Came

At Glad U Came, we’ve used celebrity gifting to build not just attention, but brand trust and relevance. Biryani By Kilo During COVID, we helped the brand build loyalty through curated celebrity gifting and food-focused Instagram Lives. The exposure led to a larger, more engaged audience.

Bioderma Through our gifting efforts, the brand saw organic visibility in celebrity routines, adding trust and aspirational appeal among beauty lovers and professionals alike.