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The Brief
In February 2022, Revlon launched REVLON SUPER LUSTROUS - THE LUSCIOUS MATTE LIPSTICK, a matte lipstick with a lightweight and non-drying formula. The brand approached us
for an exciting media and influencer marketing campaign collaboration with many well-known lifestyle and beauty influencers. The aim was to promote the product and enhance
the brand value.
The plan
Influencer Marketing
To build trust and leverage the power of social media, we collaborated with the best influencers driving more customer awareness and long-term loyalty. Popular influencers like Stefy Gupta, Brinda Shah, Anchal Bhardwaj and many more uploaded Instagram reels and lipstick stories with discount codes for their audience.
COVERAGE
To build customer trust and create more awareness, we released press releases to
the media. We also secured coverage in a known number of magazines and
publications.
The result
Glad U Came created loyalty and focused on increasing the core customer base. We
worked with Revlon to generate high-quality press pieces and Influencer
engagement boosting the brand’s credibility, trust and loyalty.
Influencer Outreach
