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The Brief

In February 2022, Revlon launched REVLON SUPER LUSTROUS - THE LUSCIOUS MATTE LIPSTICK, a matte lipstick with a lightweight and non-drying formula. The brand approached us

for an exciting media and influencer marketing campaign collaboration with many well-known lifestyle and beauty influencers. The aim was to promote the product and enhance

the brand value.

The plan

Influencer Marketing

To build trust and leverage the power of social media, we collaborated with the best influencers driving more customer awareness and long-term loyalty. Popular influencers like Stefy Gupta, Brinda Shah, Anchal Bhardwaj and many more uploaded Instagram reels and lipstick stories with discount codes for their audience.

COVERAGE

To build customer trust and create more awareness, we released press releases to
the media. We also secured coverage in a known number of magazines and
publications.

The result

Glad U Came created loyalty and focused on increasing the core customer base. We
worked with Revlon to generate high-quality press pieces and Influencer
engagement boosting the brand’s credibility, trust and loyalty.

Influencer Outreach

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