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If you think it’s too early to plan your social media strategy for 2021 then you’re wrong. Social media has proven itself to be a valuable channel for marketers to reach and convert customers. In 2020 social media was one of the effective tools to shape consumer behaviour in a new manner. The year that bought unprecedented changes in every aspect of our living also made us believe that the platform is extremely powerful and crucial for creators and business owners to build relations.
It is still vital for brands to equip themselves with a robust marketing strategy for 2021, based on data-driven insights and consumer trends. In this article, we will talk about social media trends that are expected to drive the most impact in 2021. If you’re a marketing professional or a business owner, you must definitely include these to leverage and weave your marketing strategies in 2021.
The organic social media relationship funnel
With rising concerns about privacy and fake news, forming a trustworthy relationship is getting harder than ever. According to research, 75% of people do not believe in advertisements. While 70% of the consumers believe customer opinions more than double those who trust advertisements. In 2021, social media marketers must invest in their relationships with employees, customers, and influencers, to ensure our key brand messages are backed up by the voices our customers value the most.
Rise of socially conscious individuals
Today consumers are more socially aware and woke than ever before. Generation Z and Alpha actively engage in conversations surrounding social issues like mental health, equality, education, and climate change. Apart from this they consciously search for brands with social values that are in line with theirs, while avoiding those which aren’t. In simpler words, Brands need to realize that they need to go well beyond just verbal advertisements and do the work on creating an honest social impact. Following this in 2021 with the help of social media will ensure greater customer loyalty.
Content diversification
Content diversification is the key to connect with your target audience. Today conventional ways of communicating no longer helps you meet your goal. One must try to focus their messaging strategies on pillars of various content. A message that brings value, solves a problem or connects consumers to your brand. Using social media as a channel for diversifying your content in 2021 is a must!
Live social media
Today, vloggers, social media marketers, and influencers use live streaming to interact with their audience in real-time without needing support of a teleprompter or visual cues. Not just this! There are tons of benefits of a live streaming session. It helps in SEO, grabs eyeballs, easy to communicate and get feedback, etc.
Conversational Marketing
Conversational marketing refers to engaging customers and building relationships through personalized content. Brands today can no longer simply put out messages, and hope for the best. There is an increasing need for brands to establish a 2-way conversation with consumers, and connecting with them on matters that are most important to them. Especially during a crisis-like situation, sales are no longer a priority for consumers. Rather, genuine engagement and relationship-building are the key factors in creating a robust customer experience strategy.