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  • Writer's pictureGlad U Came


Twitter is one of the most happening and interactive spaces on the internet. One can make or break their online personality via the application. Right from connecting with issues and topics happening in the smallest corners of the world to exchanging a rant about a topic - twitter is home to it all! You can voice your thoughts and ideas within seconds that would otherwise take ages to reach the masses. It is a platform for everyone and anyone!

It’s an easy, simple and concise platform. According to research, the lifespan of a tweet lasts upto 18 minutes. Every second 7000 tweets are sent out. This makes standing out from the herd on twitter extremely important. You have to be able to make a punch with your tweet and get the attention of the audience.

Here are four tips to market yourself on twitter which will work to your advantage:

  • Keep your account updated

Twitter is a great platform to let your followers know about the changes and achievements in your professional life. It is important to keep the account professional with family and friend updates kept separately for another account. One should mention the work they are currently working on with links and reviews attached to make it more interactive. Consider the account as a way to update your resume. Everyone who sees your account should know what you’ve been up to.

  • Follow the 4-1-1 rule

This is a very statistical rule which has worked in the favour of many. For every 2 self promotional tweets, post 4 tweets from others. Self promotional tweets can include your achievements, links to your new work, call to action for your content, etc. Tweeting or retweeting others posts increases your engagement, making you more visible. Follow the 4-1-1 rule and you're good to go!

  • Make it entertaining

On the platform you're selling your professional side, but that doesn't mean it has to be boring. Add humour to your tweets if it's related to the events which happened with you, start a conversation about movies or talk about art. It will definitely catch the attention of a few like minded people in the pool and gain you more traction. Along with that, tweets do not have to be restricted to only words. Add images or gifs to make it more interactive. According to research, tweets with images received 89% more favourites.

  • Get interactive with twitter polls

Twitter polls can pique the interest of potential followers. It is one of the easiest ways to increase activity on your account. They are not only fun to fill, but also help to conduct market research or to initiate engaging conversation with followers.

Along with these four methods there are some quick and easy hacks which you should make a note of. Use of hashtags, creating twitter lists and commenting on others twitter posts are some of the methods which one should take into action for successful brand building.

Twitter is one the quickest and trendiest places to increase awareness and build value. However, it is a fast moving platform. By being unique and standing out from the crowd you will reach your targeted reach goal soon!

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