_edited.jpg){kind=small}
The future is here and it is digital. The evolving digital landscape has now taken a permanent seat in the proverbial world of communication. Not so long ago, businesses needed more than just a website and a Facebook page but now the narrative has completely changed with the rapid growth in the digital world. With that been said, Digital Marketing trends can’t be ignored in today’s time and age irrespective of your industry and what product or service you offer.
With countless startups and new unique product categories making its way to the market, it is hard to stand out with the help of traditional marketing strategies. Your products USP (Unique selling proposition) won’t be standalone in the market unless it is reached out to the right audience, for which digital marketing trends must be focused on. In 2020, new technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organizations at the top.
As we’ve already entered a new decade and the technology continues to grow at a rapid pace, here are some latest Digital marketing trends we’re excited to see in the coming years.
Artificial Intelligence
Looks like 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). It’s sure to be at the heart of global business and industry in the future – and it’s already taking over many simple jobs. A prediction in the Harward Business Review in the second half that artificial intelligence technologies would be pervasive in almost every software, product or service. AL is all set to be the biggest commercial for companies, industries, and nations that could push the GDP by 14% between now and 2030. Analyzing consumer behavior, search patterns, and use data from social media platforms, AI can do it all with ease. Currently, we already see AI implemented in areas like
Basic Communication
Product Recommendation
Content Creation
Email Personalization
E - Commerce Transaction
Businesses adopting AI in 2020 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors.
Programmatic Advertising
Programmatic advertising is the changing face of digital advertising. It refers to a process of automating the buying and selling of ad inventory in real-time through an automated bidding system that means using AI. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem. This automation is much more efficient and fast, in other words, high conversations and lower customer acquisition costs.
Chatbots
Chatbox is artificial intelligence (AI) software that acts as a virtual "concierge," communicating with users and assisting them in completing their goals. Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal interactions are also possible. Over time, as the system collects more data insights, the AI learns more about the customers, making it possible to offer a continuously-improving service. According to some recent surveys, Chatbox will power 85% of customer service. This 24-hour available services will continue to be an important part of digital marketing.
Email Marketing
Emails continue to be one of the major channels to communicate, with billions still using it to promote their business and lots more. Email Marketing is however evolving and generic email marketing is no longer effective as it used to be earlier. It is now a combination of automation and majorly personalization that makes email marketing a value-driven source of communication.
Video Marketing
If your business is not yet using video marketing that its time you get on board. Text-based connect just can’t compete with the power of video especially when it comes to selling a product or service. Video marketing is likely to be one of the trends for the next 5-10 years. Video marketing is highly-engaging, especially if it's live video. Live streaming is a powerful method of digital marketing when combined with influencer marketing.
Visual Search
Unlike typing on Google, you can now get information about a product or service by uploading an image and get information about an item just from a picture. If they’re uploading an animal photo, the search returns species information, while a landmark image will return historical data. When a user searches a product, it returns similar products and where to buy them. Google Lens, Pinterest Lens, and related search tools turn a user’s camera into a search bar. Businesses can leverage visual search by adding high-quality images, descriptive keywords, and more to benefit the boost search results.