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  • Writer's pictureGlad U Came

Branding Tips for Start-Ups



Start-ups are a dream to come true for many, but it is not all about the charm. Being able to differentiate your brand from competitors and offer something unique can make all the difference in the world. So here are some branding tips for start-ups by the Brand Strategist of Glad U Came, Simran Khandelwal:


The Logo



The logo is the most important part of your brand, and it should be simple, memorable, easy to read at a small size, and adaptable for different mediums.

  • Simple: Simple logos will always be more effective than complex ones. People who see your logo will recognize it immediately, which tells them that you’re an expert in your field and trustworthy with their business information (and money). For example, how Facebook, Instagram, and McDonald’s have simple yet so memorable logos that it is easy to recall and understand, hence making them perfect for the target audience.


  • Memorable: Your name or nickname should appear in this space so people remember what you do when they look at it later on; think about how often we call our friends by name! If possible use an image that reflects what kind of service or product you offer; if not then choose one that means something specific about who/what the company represents itself as being able to help customers achieve their desired outcomes like selling homes faster than other realtors could dream about doing so successfully during periods where housing prices have skyrocketed due primarily due factors such as interest rates rising high enough levels where people cannot afford paying off high amounts owed without sacrificing other things such as health care coverage while still having enough left over after making payments each month towards those debts before moving forward again next year's installment plan begins after another year passes without notice being given by banks regarding whether there would be any relief offered by creditors before beginning anew."

Consistency is key


Consistency is the key to building a brand. It’s important in design, branding, and, marketing.

Consistency builds trust among your customers, who then feel more confident about purchasing from you again because of their familiarity with the brand. This can help increase sales and loyalty over time as people grow accustomed to buying from your company instead of others who may have similar products but lack consistency in their branding or marketing efforts. When it comes to brand building, innovation is essential. The evolution of Instagram from a platform for uploading photos to a platform where you can earn money is a wonderful illustration of how change is critical.


You should know your target audience


Your target audience should be able to describe your brand in one sentence, and you need to be able to explain why they are the best choice for them.

You should know who your target audience is, why they're important and what makes up their needs or wants. Research them so you can develop a clear idea of what they want from your business, as well as some insight into how they feel about themselves as customers or potential customers (if applicable).


Color matters


Color is used for branding and can be used to convey emotion, moods, messages of urgency, and fun. For example:

  • When choosing a color for your brand's logo, it's important to consider how that color will look when you print it on things like T-shirts or business cards. If the image looks good in black & white but not in color (or vice versa), then think about whether or not you want to include the design as part of your overall branding strategy for this project.*

Fonts are everything


When it comes to fonts, you want your brand to be clear and easy to read on all devices. You also want to choose a font that reflects your values and is in line with your industry. For example, if you run a small business specializing in dog grooming services, then using Helvetica Neue would be appropriate for your logo design because it’s modern yet professional-looking (and not too difficult for customers who may not have experience with fonts).

However, if you are looking for something more unique then perhaps opting for something like Impact would be better suited for this type of business as it still looks clean but has some personality behind its design which makes it stand out on any page or screen!


With these tips, you can build your brand identity

Branding is important for any company. You need to create a brand identity that will help you stand out from your competitors and make customers feel comfortable buying from you.


As you can see, branding is a very important part of the start-up process. It’s one of the main reasons why people invest in startups. The more effective your branding is, the more likely it will be that investors will want to take part in your company.


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