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GULCO
Product Awareness | Influencer Driven Strategy
The Brief
In February 2022, we partnered with Gulco, an upcoming Gulal brand that focuses on making products from real flowers enriched with essential oils for a Holi campaign. Gulco approached us for an exciting media and influencer marketing campaign collaboration. The aim was to promote the product and enhance the brand value.
The plan
INFLUENCER AND CELEBRITY REACH
To build trust and leverage the power of social media, we collaborated with the best influencers driving more customer awareness and long-term loyalty. Celebrities and influencers like Karishma Tanna, Soha Ali Khan, Ayaz Khan, Hina Khan, Neha Dhupia, Prachi Desai and many more posted about Gulco on their Instagram stories.
Press Coverage
To build customer trust and create more awareness, we released press releases to the media. We also secured coverage in many publications such as Business news this week, Media bulletins, Online media cafe, ADgully, Medianews4u and more.
The result
Glad U Came created loyalty and focused on increasing the core customer base. We worked with Gulco to generate high-quality press pieces and celebrity and influencer engagement, boosting the brand’s credibility, trust and loyalty.
Influencer Outreach
