Brand growth | Long-term press love

The Brief

Mint & Oak, India’s stylish and quirky socks brand has initiated a campaign called #HappyFeet on an exciting occasion of Christmas. This interesting campaign launch is in collaboration with PR and Influencer Marketing firm Glad U Came. They are sure to spread the joy of Christmas during the ongoing pandemic by making sure that people gift their loved ones a box of super fun & cozy socks

The CAMPAIGN

#HappyFeet campaign aims at cozying up and celebrating the spirit of Christmas amidst the ongoing pandemic. The campaign aims to spread the joy of the upcoming festival by gifting your loved ones a box of super fun & cozy socks. Mint & Oak's newly launched Christmas themed socks make for a great gift that is perfect to get people into the holiday spirit, primarily in the season of winter when warmth is all you need. #HappyFeet campaign is set to spread positivity and embrace the true spirit of the festival.

THE OBJECTIVE

Glad U Came in association with Mint & Oak focuses on easing the struggle of finding the perfect Christmas gift. From gathering around the tree on Christmas morning, to Secret Santa games at work, Mint & Oak has you covered with the perfect festive socks. It’s time to bid goodbye to the same out-dated, cliche gifts. Through the #HappyFeet campaign Glad U Came was able to increase Mint & Oak’s brand awareness through social media promotion effectively.
#HappyFeet has charmed a number of Bollywood celebrities, sports personalities, stylists and influencers on Instagram and other Social Media platforms from genres like lifestyle, travel, health, beauty, and fashion. Mint & Oak curated special Christmas hampers which included some colourful Christmas prints along with their deluxe edition Christmas packaging to make gifting affable.

The Message

Maddie Amrutkar

Founder
Glad U Came

“Campaigns run on social media is a highly valued element of any marketing strategy that helps business boost their brand value. Social media networks can help you craft a unique brand voice and style. With the coming season, #HappyFeet campaign is set to drive consumer engagement via social media”

Purvi Modi Monga

Founder

Mint & Oak

“A lot of things have been difficult this year, but we’ve all been looking forward to cozying up and celebrating Christmas - the perfect time to show people you care. And what better way to show it than by bringing a smile on their face and some warmth to their feet. After all, Christmas is all about giving! "Mint & Oak presents a quirky collection of unique prints that is sure to get you, your friends and family in the Christmas spirit”

COVERAGES

This exciting campaign happened to attract a number of macro-influencers on Instagram across different genres like fashion, lifestyle, travel, beauty and health. #HappyFeet also received appreciation and coverage on various online media portals namely Ad Gully, Passionate In Marketing, Media News 4 U, daily Hunt, Konexio Network, 4Ps News, Audience Reports, TVW News and similar.

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