COVER STORY
Brand growth | Long-term press love
The Brief
Cover Story was founded in 2016 to produce beautiful, fast fashion clothes people want to wear without compromising on design. When the brand approached us in 2017, its primary objective was regular celebrity seeding, press coverage and influencer marketing. To mention this was our first fast fashion wear brand which we work Regular brand awareness from celebs and the press was crucial for trust. Challenge accepted.
The plan
Celebrity Spotting
As celebrities are marked to be a massive face of brands, we leveraged celebrity seeding. We featured our brand through several A-lister celebrities, which helped build a more extraordinary brand image, build brand loyalty, and generate a more comprehensive audience reach.
Coverage
Authentic interactions on Instagram build trust and contribute to long-term loyalty. To leverage the power of social media, we collaborated with the best influencers driving more customer awareness and long-term commitment.
Influencer
To build customer trust and create more awareness, we worked towards securing coverages in a known and selected number of magazines and publications.
We devised a long-term strategy that honed in on who the Cover Story customer is. The end goal was to increase trust and credibility through Celebrity spotting, Celebrity gifting, editorial placements and Influencer relations!
The result
With Cover Story’s core customer in mind, we generated high-quality press pieces, celebrity dressing and Influencer engagement boosting the brand’s credibility, trust and loyalty. The exposure also enabled the brand to capture a new and wider audience.
Coverage
Celeb Spotting
"WE HAVE BEEN DOING COVER STORY’S PR FOR 2 CONSECUTIVE YEARS. WE HAVE GENERATED GREAT AMOUNT OF PRESS & HAVE GOT COVER STORY FEATURED IN SOME OF THE BEST OF MAGAZINES, WHICH HAS GENERATED GREAT BRAND ENGAGEMENT."