COVER STORY
Brand growth | Long-term press love
The Brief
Cover Story was founded in 2016 with a philosophy of producing beautiful fast fashion clothes people want to wear without comprising on design. When the brand approached us in 2017, their major objective was regular celebrity seeding, press coverage and influencer marketing. Just to mention this was our first fast fashion wear brand which we work Regular brand awareness from celebs and the press was crucial for trust. Challenge accepted.
The plan
We devised a long-term strategy that honed in on who the Cover Story customer is. The end goal was to increase trust and credibility through Celebrity spotting, Celebrity gifting, editorial placements and Influencer relations!
The result
With Cover Story’s core customer in mind, we generated high-quality press pieces, celebrity dressing and Influencer engagement boosting the brand’s credibility, trust and loyalty. The exposure also enabled the brand to capture a new and wider audience.
