BOULT AUDIO

Product Awareness | Influencer Driven Strategy

The Brief

In 2020 Boult Audio collaborated with Glad U Came on an exciting celebrity and influencer-led campaign called #GetSetBoult alongside the brand ambassador Vicky Kaushal. The campaign revolved around celebrating your passion and muse devised two fun activities with celebrities and influencers. To promote the #GetSetBoult campaign and enhance the brand’s image.

The brand campaign also drew the attention of thousands of in-person online. Here we’ll break down the top celebrities and influencer sponsorships executed.

The plan

Celebrity Engagement

The first activity successfully ran for over two months showcasing 122 celebrities and influencers doing a couple of Instagram stories shout out using the hashtag #GetSetBoult. It featured top celebrities like Karishma Kapoor, Hina Khan, Malaika Arora, Urvashi Ratuela, Soha Ali Khan, Shruti Hasan, Surbhi Jyoti, Surbhi Chandana, Adaa Khan, Vishal Singh, Shakti Arora and Gurmeet Choudhary to name a few.

Influencer Marketing

The second activity was a challenge that appealed to 100 influencers in Pan India. They uploaded an application video using a swipe up link of them doing something they love while wearing Boult Audio’s earphone/ headset. Within the challenge, the influencers tagged 5 people and nominated them to be a part of #GetSetBoult campaign. The Influencers also uploaded static posts of the products.

The result

#GetSetBoult campaign created the right amount of buzz by boosting brand credibility, awareness and loyalty. The exposure also enabled them to capture a wide range of new audiences.