SPRING DIARIES

Start-up | Overall Brand Growth

The Brief

Spring Diaries, launched in 2015 is a comfortable, chic, and classy clothing brand, based in Bangalore. Spring Diaries approached Glad U Came in 2018, while it was a start-up, with the goal to enhance their brand visibility and awareness that would bring value to the brand and its customers. Initially, the fashion label had no clue about how PR helps in brand building. Spring Diaries was facing common problems and had no online presence. They wanted to see more of the brand in media and use influencer marketing to gain customer trust. Glad U Came accepted the challenge!

The plan

We came up with a long term plan and figured the creative areas where it would gain maximum brand visibility and a loyal customer base. Our key strategy was to help the brand in gaining recognition by highlighting the unique fashion statements through the press, magazine placements, celebrity spotting, and influencer marketing.

MEDIA COVERAGE

CELEB SPOTTING

TAAPSEE PANNU

The RESULT

With keeping Spring Diaries' core customer in mind, we generated high-quality press placements, magazine covers, influencer endorsements, celebrity gifting, and spotting. Spring Diaries was worn by top celebrities like Sara Ali Khan, Taapsee Pannu, Jacqueline Fernandez, Bhumi Pednekar, Prachi Desai, Soha Ali Khan, Hina Khan, and more. With the help of PR, the clothing brand gained credibility and has now captured a new and wider audience. Spring Diaries has had a wonderful journey from starting at an exhibition to now opening multiple stores, having renowned celebrities sport their apparel.

gOOD WORDS FROM THE CLIENT

“We were a start-up based in Bangalore. Initially, our business was struggling and faced difficulties in sustaining in the market. Glad U Came was a boon to our business and with the help of PR & Influencer Marketing and celebrity endorsements, we gained greater brand value. I would recommend Glad U Came and give whole credit to their team!”

 

- Megha Poddar, co-founder, Spring Diaries.

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