PR Mandate - THE HOUSE OF RARE
Glad U Came bags Communications Mandate for Fashion brand THE HOUSE OF RARE
~Glad U Came will be responsible for developing strategies and creating innovative PR and Influencer Marketing campaigns across all digital platforms~
Glad U Came bags the PR mandate for the sister companies RARE RABBIT and RAREISM. The Mumbai-based agency's result oriented team will be handling brand enhancement and Influencer engagement for the brand. The account was won following a multi-agency pitch.
The agency in the past has spearheaded campaigns for brands like RENÉE, Boult Audio, Lakme Fashion Week, Cover Story, OYO, and more. Glad U Came will use its unique approach and specialized solutions to help Rare Rabbit and Rareism achieve its business goals in India. The agency takes pride in its solution-oriented approach and consistently delivers more than what was promised through carefully curated PR campaigns.
THE HOUSE OF RARE, the mother brand of RARE RABBIT and RAREISM is a well-known brand in the fashion industry RARE RABBIT is a men’s fashion brand which celebrates the side of men who break all the preconceived notions of what a man should and is expected to be. The brand appreciates individuality and aspires to enrich the wearer’s life culturally. RAREISM is a women’s fashion brand which believes that every woman out there is rare in her own beautiful way! The RAREISM collection is modern and contemporary, keeping in mind it doesn’t seek to overwhelm & overpower one’s personality yet embraces her form and appreciates her being.
Commenting on this collaboration, Manish Poddar and Akshika Poddar, Founders of RARE RABBIT and RAREISM respectively, shared, “We are really elated to be a part of the Glad U Came family and we look forward to having a fruitful journey. We believe that this collaboration will help the brand make a significant impact in the market and achieve the desired results.”
Speaking about the association, Maddie Amrutkar, Founder of Glad U Came, said, “We are excited to work with esteemed brands like RARE RABBIT and RAREISM. Our goal is to make these fashion brands as the top choice of the consumers for fashion solutions. We look forward to creating some amazing campaigns for them and spreading the brand message to their respective target audience."
Glad U Came Website
About Glad U Came:- Glad U Came is a leading and fastest-growing PR and Influencer Marketing agency. The young and budding communication specialist boutique offers PR and Celebrity Management Solutions, Influencers Marketing to Luxury, Fashion, and Lifestyle. Glad U Came firmly believes in innovation that works best for building brand relations. The agency aims to build a long lasting relationship with brands and celebrities and bring them a memorable experience.
About RARE RABBIT:- RARE RABBIT is a brainchild of Mr. Manish Poddar who is the Founder and Creative director at THE HOUSE OF RARE . “Rare Rabbit” was conceived with the idea - “In their unique journeys through life, all men have one thing in common - they are defined by their choices. Fashion is the skin you choose to wear.”
About RAREISM:- RAREISM was founded by Mrs. Akshika Poddar. In an ode to the journey of each woman and her versions. The brand believes that every woman out there is rare in her own beautiful way! The Rareism collection is modern and contemporary, keeping in mind it doesn’t seek to overwhelm & overpower one’s personality yet embraces her form and appreciates her being. Rareism garments can be effortlessly styled and paired. The clean, colorful & multi-faceted collection aims to bring out the “RARE IN YOU”.