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PR Mandate - Tarbull

Updated: Sep 15, 2021

Glad U Came wins PR Mandate for Tarbull

Tarbull launches World's first Bluetooth Neckband with Pre-loaded Music in India

~ The premium lifestyle electronics brand strives to offer products #MoreThanTheRest for its customers~

September 2021:

Tarbull, a premium lifestyle electronics brand launches World’s First Bluetooth neckband with pre-loaded songs. The pre-loaded songs are powered by the super hit repertoire of Sony Music.

The newly launched customer-centric brand firmly believes that the audio market is very cluttered and hence it is ripe for disruptive innovation. India being one of the fastest-growing audio markets has witnessed exponential growth in the last 2-3 years. However, except for the advent of wireless earbuds, the market offerings have pretty much remained the same. Tarbull believes that consumers deserve much more than what they are getting right now. Hence, going by its brand ethos of “Made of More” it aims to disrupt the market by launching ‘First to the World’ & ‘Industry leading’ products across categories.

Tarbull recently launched its MUSICMATE series- “World’s First Bluetooth Neckband with 1001 Preloaded Songs” which is an ideal pick for all music lovers and the perfect companion for their work, workouts, music and travels.

Imagine freedom from carrying your phone during your walks/ runs or freedom from the pressure of creating a perfect playlist- no internet connection required, no music subscriptions, no annoying ads and no notifications to disturb you- only an immersive, hassle-free musical experience like never before.

Packed with a monstrous 35-hour battery, ultra-fast charging delivering 10-hours of playtime in 10 mins of charging, 3D immersive audio, vibration alert for incoming calls, the MusicMate looks irresistible and is the perfect accessory for the new-age consumer. It comes in 2 variants with 1001 & 501 pre-loaded songs respectively. Each playlist is handpicked and curated by Sony Music India experts basis the billions of data points around consumer preferences. Each playlist allows an exclusive access to the most iconic songs produced by legendary artists across retro and contemporary eras of music. The expansive genres have something for everyone and every mood– spanning from Romantic Hits, Soulful Memories, Down Memory Lane, Party Hits, Ghazals & Sufi and Spiritual songs. Consumers can perform all functions possible of a Bluetooth Neckband while enjoying the in-built music.

The technological origin of the device is based on extensive consumer insights and rigorous R&D spanning over 24 months. Its proprietary solutions boast the best-in-class acoustics that deliver an extensive treble range, a smooth mid-range and a thumping bass coupled with strategically angled drivers that provide for a surround sound effect.

Tarbull has also launched its VIBE series of Bluetooth neckbands that deliver Industry leading playtime of 60 hours, allow for dual connectivity to 2 Bluetooth devices at the same time, clear and crisp sound, super-fast charging, voice assistance and IPX5 water resistance.

Currently, the brand is in the midst of launching another innovative product for children- The SUPER BUDDY. In the post COVID era, children have become isolated like never before. Playing outdoors is not often possible and the options available for indoors are limited. Eventually, most parents resort to the new age savior- the screen (tabs/ tv's/ phones)- to keep children occupied. Hence, coming to the rescue is ‘THE SUPER BUDDY’, a family of interactive gadgets that have been created to engage, entertain & support the development of babies, preschoolers, and early graders.

Super Buddy is a storyteller, entertainer, comforting night lamp and the perfect companion. It comes with a large selection of 750+ preloaded stories, rhymes, lullabies and songs across English & Hindi languages that is handpicked and curated by Sony Music India experts to inspire dancing, singing, learning and creativity – a joy that will stay with the child for their lifetime. What’s more, the voice recording ability of Super Buddy allows elders to read a story or record a message for their little ones. It’s child safe, portable, light weight and easy to use and does not need assistance from elders or parents.

Tarbull will be available for its consumers across all online platforms. It will soon be launching its range of pre-loaded headphones, speakers, soundbars with in-built music and wireless earbuds in the coming months.

Commenting on the launch, Founder of Tarbull, Dinkar Pathak said, “We aim to make Tarbull the most sought-after brand in the audio technology space. Our first few launches have showcased our technological capabilities and we are confident that our philosophy of ‘made of more’ will resonate well with consumers.

We are hopeful that Tarbull MusicMate will generate a shift in music consumption on portable devices as it integrates high performance audio technology with a curated in-built music library for music enthusiasts and casual listeners. Additionally, its attractive features such as 35 hours of playtime, super-fast charging, vibration on call alerts, dual sound equalizer, voice assistance coupled with an unbeatable price makes it an irresistible value proposition.

We strongly believe that both children and parents would be thrilled to get their hands on Super Buddy. With its large content repository of stories, rhymes, lullabies and a multitude of engaging features, Super Buddy will help parents to keep their children engaged and entertained without screens. Super Buddy will surely become the perfect companion for kids in the age group of 2-10 years and we are looking forward to launching more products from our kids’ portfolio in the market".

To know more about the brand and the products, head on to

About Tarbull:

Tarbull is founded with a passion to create innovative and best-in-class products for the new-age consumer who deserves more. It has launched the World’s First Bluetooth Neckband with Preloaded Music. Inspired by music and driven for perfection Tarbull delivers an unparalleled, awe-inspiring and immersive musical experience that enriches the lives of its consumers. It aims to create beautiful and intelligent products through a magical synthesis of design and performance. It's range of products span across Headphones, Neckbands, Wireless Earbuds, Soundbars, Speakers, Kids Edutainment and Vacuum Tube Amplifiers.

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