Inside Glad U Came Founder Maddie Amrutkar’s Playbook for Building a PR Agency

Featured in Lifestyle Asia

Building a PR agency takes more than understanding media and managing brands. It takes vision, creativity, relationships and the ability to understand how stories shape perception.

Glad U Came, an award-winning PR and influencer marketing agency, is proud to see its founder, Maddie Amrutkar, featured in Lifestyle Asia in an exclusive editorial titled “Inside Glad U Came Founder Maddie Amrutkar’s Playbook for Building a PR Agency.”

The feature shines a spotlight on the journey of building a PR agency in an ever-evolving communications landscape, where storytelling, strategic thinking and meaningful brand connections play an increasingly important role.

Building Beyond Traditional PR

At Glad U Came, PR is about creating conversations that matter. From influencer collaborations and celebrity associations to brand positioning, media outreach and experiential campaigns, the agency works at the intersection of creativity, culture and communication.

The industry continues to evolve, and so does the way brands connect with their audiences. Staying relevant means thinking beyond conventional approaches and finding fresh ways to create visibility and impact.

A Founder’s Vision

Behind every growing agency is a vision that shapes its culture, direction and ambitions. Maddie Amrutkar's journey with Glad U Came reflects the entrepreneurial spirit of building a space where ideas turn into opportunities and brand stories find their voice.

This Lifestyle Asia feature marks an exciting moment for the Glad U Came team and recognises the work that goes into building a growing presence in India's PR and influencer marketing industry.

A Milestone Worth Celebrating

Being featured in Lifestyle Asia is a proud milestone for Glad U Came. As the agency continues to work with brands, creators and industry leaders, the focus remains on delivering impactful campaigns and creating meaningful connections.

Here's to bigger stories, bolder ideas and everything that's yet to come.

Glad U Came – We Deliver What We Promise.