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  • Writer's pictureGlad U Came


Social media has become an inseparable part of the lives of people around the globe in 2021. It has also been an important part for brands to interact with their target clients. Social Networking sites like Instagram, Facebook, Twitter, and Pinterest gain new users with each passing day. Most of these remain consumers who post content periodically, but a few others chose to become producers or influencers of content. Influencers are better described as individuals capable of influencing large numbers of prospective customers, subscribers, users, etc. Via social media channels, these influencers typically review and suggest goods or services.

If you think about it, you'll come across the material of an influencer in just a few minutes of scrolling through the feed. Think about it seriously, they're everywhere! That funny comedian whose reels on Instagram are just hilarious? Most definitely, they are influencers. The artfully taken, bite-sized recipe video that you saved on Instagram for inspiration for lunch this Sunday? Most probably even shot by an influencer. As per this report, 65% of Indian marketers and strategists agreed that partnerships in influencer marketing helped improve brand recognition and brand value. Half of the respondents agreed that it helped manage the image and sentiment of the company, while about 47 per cent thought that it targeted new consumer segments efficiently.

All this also means that if you are planning to become an influencer, there's no better time to get started than right now! You'll have to put in a lot of time and effort to be called a 'serious' influencer. Getting a plan to help you on your road to becoming a social media influencer is here:

Get started with a business account on Instagram

An Instagram business account, unlike your personal Instagram account, gives you access to a wide range of features that can help you expand your base of followers. Because a good influencer is judged by their base of followers.

You get access to the built-in analytical tool of Instagram with a business account that gives you exhaustive data and knowledge about your followers. Instagram insights help you to review critical success indicators right from when your followers are most involved in where they are from.

It also provides you with tangible details on interaction, website traffic, brand sentiment and sales (likes, shares and comments) (revenue generation and conversions).

You can boost your reach, reach new audience groups and expand your follower base by monitoring these analytics regularly and modifying your strategy accordingly.

Choose your niche

It's important to identify yourself correctly after you've upgraded to an Instagram business account so that you can be identified by the right audience. It's difficult to know anything or be remembered with a wide range of fields of expertise. Choosing one (or two) fields or areas of interest that you are best at and starting from there is key.

Is fashion your area of interest? Do you love to cook affordable meals? Are you an experienced gourmet food reviewer? Whatever it may be, even if it happens to be a heavily populated field of interest, there's still space to apply your own touch to your chosen niche.

Most importantly, it's crucial to stick to it once you settle on a specific niche. That's why you must choose a niche that you know about, and something that represents your real interests.

Use of hashtags

Try to come up with exclusive hashtags reflecting your theme. This will encourage you to also begin cross-promoting on other platforms. To allow full reachability, be sure to use other common hashtags in your niche on the given platform. Follow other well-known accounts or other influencers in your niche that cover similar subjects to you.

Consistency is key

This may be the most significant advice from this blog that you can take. No matter what job you are doing, to progress, you will need to be consistent. The same is the case with influencers on Instagram. To keep your audience engaged, post your content frequently and consistently. As a way of engaging with your fans, you might try putting out quizzes or different competitions. You don't need professional equipment to pump out quality material, you can tell a convincing story if you know what you're doing. You will get strong engagement automatically when you are consistent, which will improve your authority.

As an Instagram influencer, the frequency that you post can also have a huge impact on your growth. You will determine how often you can publish, based on how often you will create new material, the metrics of your page and the preferences of your audience. Don't post more than once a day, or more than five days a week, as a rule of thumb.

Make your Instagram feed aesthetically pleasing

The aesthetic of your page-colours, look-and-feel, style, etc. Is the first thing your prospective followers experience while viewing your profile. Based on these aesthetic variables, the way your page is viewed by them will either win you a new follower or cause you to lose out on one. Your aesthetic enhances brand awareness more than just 'looking pretty' and can help your personal brand grow. Make sure you appeal to your fans with your aesthetics and go well with your niche.

Establish the voice and personality of your brand

One of the main responses to the question of how to become an Instagram influencer begins with a different voice and personal style of the brand. In the sea of influencers, both existing and budding, the identity of your brand becomes a key element of differentiation.

You can be confident that your correspondence can hit the right individuals by providing a strong self-image of who you are and what you portray as an influencer. It is important to note, however, that this is not a way to limit your creative freedom, but a way to ensure that your efforts are focused in such a way that your personal brand can create the most visibility, cohesiveness and continuity. When combined, both of these make for a good growth story for influencers.

Curate your content

Although Instagram is a predominantly visual medium, content is just as critical as imagery for aspiring influencers. You should curate content that has the power to communicate with individuals in a meaningful way, based on your brand tone, the tastes of your audience and your personal brand aesthetic.

What this implies is that while you can speak about fairly popular topics such as health, travel, food, fashion, lifestyle, you can go the extra mile and carry your content with unique viewpoints, trends, thoughts, povs, etc. In addition, to give your posts more leverage to reach the right audience and remember to use the right hashtags.

Trends are your best friends

Marketing moment has evolved like never before in the last few years and achieved mainstream status. Brands and designers know the potential that trends have, and in an ever-changing world, they turn to moment marketing to stay relevant.

As a budding Instagram influencer, make sure that you focus on marketing trends that continue to make a viral splash. It's always a great idea to try to put your own twist on new trends, whether it's the different versions of dalgona coffee that emerged during a lockdown or the make-up brush challenge.

You become a part of a broader discussion by doing so. If you have content surrounding their interests, users and viewers seeking to be a part of the discussion are more likely to find you and connect with you.

Religiously follow these steps in your Instagram influencer journey and success shall come to you. It will be worth the wait and efforts you put in.

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