Glad U Came Strengthens Its Award-Winning Legacy at e4m Performance Marketing Awards 2025

Glad U Came Recognised for Best Use of Influencer Marketing at e4m Performance Marketing Awards 2025

The influencer marketing landscape in India continues to become increasingly performance-driven, with brands seeking campaigns that not only generate awareness but also drive measurable business impact. As creator-led marketing evolves, innovative collaborations between brands and influencers are redefining how audiences engage with campaigns across digital platforms.

Adding another milestone to its growing list of industry recognitions, Glad U Came has been awarded Best Use of Influencer Marketing at the e4m Performance Marketing Awards 2025 for its work on Domino's Big Big 6 in 1 Campaign.

This recognition celebrates the agency's ability to create impactful influencer-led campaigns that combine creativity, cultural relevance, and measurable performance outcomes.

Award-Winning Campaign: Domino's Big Big 6 in 1

The Domino's Big Big 6 in 1 campaign was designed to create large-scale digital conversations around one of the brand's most exciting product offerings. Through a carefully crafted influencer marketing strategy, the campaign leveraged creators across multiple categories to drive awareness, engagement, and audience participation.

By combining creator-first storytelling with platform-specific content formats, the campaign successfully amplified Domino's messaging while maintaining authenticity and relatability for consumers.

The recognition at the e4m Performance Marketing Awards highlights how influencer marketing has evolved beyond visibility metrics to become a key driver of performance, consideration, and consumer action.

Why the Campaign Stood Out

The Domino's Big Big 6 in 1 campaign was recognised for its:

• Strategic influencer selection across relevant audience segments  • High-impact creator content and storytelling  • Strong audience engagement and participation  • Effective campaign amplification across digital platforms  • Performance-driven execution aligned with business objectives

The campaign demonstrated how influencer marketing can successfully bridge creativity and performance while delivering meaningful results for brands.

Driving Performance Through Influencer Marketing

At Glad U Came, influencer marketing is built around the belief that authentic creator partnerships drive stronger audience connections and measurable brand outcomes.

Over the years, the agency has executed campaigns across fashion, beauty, lifestyle, hospitality, FMCG, luxury, entertainment, and consumer brands, helping clients build visibility, engagement, and cultural relevance through strategic creator collaborations.

The agency's services include:

• Influencer Marketing  • Public Relations  • Celebrity Management  • Digital Campaigns  • Experiential Marketing  • Brand Strategy  • Creator Partnerships

A Recognition Powered by Collaboration

Speaking on the achievement, Maddie, Founder & CEO of Glad U Came, shared:

"This award reflects the power of combining creativity, strategy, and the right creator partnerships. The Domino's Big Big 6 in 1 campaign was built around audience-first storytelling, and we're proud to see it recognised on such a prestigious platform. We thank our clients, creators, and team members who continue to push boundaries and deliver impactful work."

Looking Ahead

As brands continue to invest in performance-led influencer marketing, Glad U Came remains focused on creating campaigns that blend creativity, culture, and measurable business impact.

The recognition at the e4m Performance Marketing Awards 2025 further strengthens the agency's commitment to delivering innovative influencer marketing campaigns that drive results and create meaningful consumer connections.

For collaborations, partnerships, and media enquiries, connect with Glad U Came.