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  • Writer's pictureGlad U Came


Social media is now a part and parcel of our life. Around the world, 47% of internet users aged 16 to 64 have spent more time on social media in 2020 than they did in 2019; one can only imagine the ratio in 2021. Now, these users are not just mindlessly scrolling through their feed but rather looking for something that grabs their attention. This paves way for small

businesses to leverage social media and facilitate planning in 2021.

However, reaching your target audience on social media is not a straightforward affair given

the platform is filled with all sorts of content. Therefore you need a well-planned social media

strategy to thrive your small business. Here’s how (and why) you should work this valuable asset into your plans for 2021 and beyond.

Merge sales tools and social media

You can leverage the power of social media for lead generation, market research, and call preparation. Although having the best tools would lead to effective results. It will be highly effective if you associate your sales tools with social media management software. Enabling you to align sales workflows with your social media strategy can gather data about your prospects with ease.

Utilize the power of influencers

Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Hence, influencers hold enormous power to achieve conversions and small businesses must jot down strategies to acquire desired results.

Leveraging user-generated content

User-generated content drives conversions with the voices of customers. It convinces people to buy or subscribe by showcasing the following:

Social proof

User-generated content creates social proof. Your audience sees that other people are buying from you. This makes them more comfortable buying your product as well.

Evidence of product value

When customers write about your product, it gives users extra information about how it works. It creates evidence that your product is what you say it is and helps users understand its value.

Trust and credibility

You can build trust by leveraging user-generated content. When customers share positive experiences about your business, it shows that you have a credible company.

Mobile optimized content

To make your social media marketing truly mobile-friendly, every post that you upload should be optimized for mobile users. Ideally, this will mean shorter posts that are easy to read on a small device are good to have in your back pocket. Focus on simple objectives for a large percentage of your posts. With all this and more, social media has become a mainstream form of communication for businesses. 2021 is right around the corner and it’s time you align your strategies with the upcoming communication trends for an effective outcome.

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