Brand Awareness | Long Term PR Strategy
PASTELS & POP
Pastels & Pop, based in Bangalore, is a footwear brand that is inspired by the vibrant heritage of India and authentically crafted with perfection. The brand, founded in 2015 approached Glad U Came with an aim of expanding their brand reach and awareness. Pastels & Pop also wanted to highlight their beautiful Punjabi handcrafted juttis at various media outlets and
Glad U Came strategized a long-term plan and researched creative areas from where we could achieve brand visibility and reach that eventually leads to a loyal consumer base. We helped Pastels & Pop collaborate with experts in the industry including top-notch designers, celebrities and wedding portals.
We strategically worked our way into getting the right press placements for the brand. Pastels & Pop were featured in leading fashion publications such as Grazia, Femina, Vogue, Hello, India Today, Harper Bazaar, and publications.
We approached Bollywood actress Soha Ali Khan for collaborating with the brand and making a video for the same. The video received 5 lakh plus views, was noticed by many celebrities and the brand became the talk of the town! Pastels & Pop also collaborated with fashion designer, Anushree Reddy on a new range of juttis.
Leading ladies of Bollywood like Anushka Sharma, Sonam Kapoor, Karisma Kapoor, Sara Ali Khan, Kriti Sanon, Sonakshi Sinha, Malaika Arora, Taapsee, Diya Mirza, Parineeti Chopra and more, were spotted wearing juttis from Pastels & Pop on multiple occasions.
Glad U Came are the pioneers of celebrity gifting services! We used this service during the festive seasons for gifting celebrities and influencers juttis, which gave the brand exposure.
Glad U Came created loyalty and focused more on increasing our core customer base. We helped the brand reach out to trusted celebrities and influencers to generate further engagement. Pastels & Pop is one of the most adored juttis internationally as well!