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Strategic Press Outreach | Influencer Driven Strategy

The Brief

 Glad U Came was the official PR partner for Lokmat Most Stylish Award 2022 which is India's most prominent fashion award, with a focus on grandeur, beauty, and style. They wanted us to generate pre-buzz, post-buzz, and secure the appropriate coverage so that these awards received the proper attention and brand recognition. Furthermore, the fashion element of the Lokmat awards must be addressed in the media.

The plan

Glad U Came developed a long-term strategy and explored several creative channels. With this we could boost brand visibility and reach, eventually leading to widespread attention. We helped Lokmat awards to collaborate with influencers to reach the Instagram audience as well.

Celebrity Engagement

Because of our network and regular collaborations we were able to get Instagram stories from Avika Gor, Palak Purswani, Sheena Das, Isha Kopikar, and others.

Press Coverage

With careful planning, we were able to secure appropriate press coverage for the awards. And received coverage in the Indian Express, Hindustan Times, ABP Live, News18, NDTV, IDIVA, Zoom TV, Times Now, and many other publications.

Influencer Marketing

We tapped 50 influencers, including Brinda Shah, Bharti Mehta, Harshit Mittal, Naman Bhatia, and others, to promote the event to the audience, and they uploaded a story with the hashtag #lokmatmoststylish.

Gifting Partners

We were able to obtain two of our brands as the Lokmat Most Stylish awards' official gifting partners. Through this partnership, Chaulaz Heritage Jewellery and Blush Bee Organic Beauty both saw an increase in visibility and Instagram engagement

The result

We developed significant influencer and media engagement while keeping the Lokmat awards audience in mind, which increased the awards' reputation and recognition. And, thanks to the timely release, we were able to accomplish our objectives.

Celebrity Gifting

Media Coverage

Celeb Spotting

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