Dominos
Celebrity Brand Awareness | Influencer Marketing
Objective
To build widespread awareness and excitement around Domino’s India’s Big Big 6 in 1 Cheese Burst Pizza during the IPL season, positioning it as the ultimate choice for group occasions and shared celebrations. The campaign aimed to drive product consideration and trial by showcasing its indulgent variety, generous portions, and strong value proposition through relatable, high-energy creator content that could resonate with young, social, group-oriented audiences.
Strategy
To amplify the launch through high-impact celebrity advocacy, Domino’s leveraged a diverse set of 100 celebrities to create organic product buzz and social visibility. The strategy centred around authentic unboxing and first-reaction content, allowing celebrities to showcase the unique 6-in-1 Cheese Burst experience in a relatable and engaging way, while extending the campaign’s reach across their Instagram audiences.
The result
Sunteck's campaign generated significant buzz and achieved remarkable results. The sponsored content produced by the influencers garnered an impressive 10 million impressions across various social media platforms.
CELEBRITY ENGAGEMENT
INFLUENCER ENGAGEMENT
RESULT
NO. OF CREATORS
231
TOTAL LIKES
3,76,621
TOTAL COMMENTS
36,221
TOTAL SAVES
7,570
TOTAL SHARE
97,110
