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Re-evaluating Influencer Marketing



Influencer marketing has skyrocketed to fame in approximately the past 10 years. Today plenty of people are turning towards influencer marketing as a career path. If you’ve analyzed influencer marketing, you would have noticed that there are contradictory statements about it.

The influencer marketing game has been remodeled as brands have concluded their qualitative attributes which determine their marketing decisions. Brands are today looking out for influencers, rather than running behind celebrities, due to which the frequency of influencer campaigns has increased.

To re-evaluate your influencer marketing strategy, these are a few things to follow :

Research and determine who the perfect influencers would be:


Researching and narrowing down to particular influencers who would be the best fit for your brand is an elementary step. Broadening the reach of content to strike a larger crowd is what influencer marketing does. Consumers rely on influencers when it comes to the quality of products so checking their engagement, reach and frequency is important.

Prepare a content plan:


Preparing a content plan and aligning it with a calendar should be your next step. Once you have decided the general topic areas that might interest your audience you will want to create a plan which helps you coordinate easily. Influencers’ schedules and yours, both are important and that's why it is necessary to work according to a timeline.

Keep your content original:


When you decide to go out there and establish a social media presence for yourself, through influencer marketing, staying authentic with your ideas is of utmost importance. Today, the audience will immediately point out content that has earlier been posted by other businesses and you can be called out for that. Such things are detrimental for business and so make sure to be authentic. Keeping your content and followers real is what will be best for your business.

Turn more towards concept based marketing :


Choosing to turn towards concept based influencer marketing will give it more weight rather than random campaign ideas. When you decide to support or speak up about certain concepts or ideas relevant to today’s times, the audience will be more interested in your content, especially millennials.

You can always choose to measure the response of influencer campaigns:


Your ROI can be measured easily through influencer campaigns. Comparing the confirmed ROI to your target ROI is critical. If you are not able to achieve your target ROI then consider reevaluating your strategies and ways of taking ahead of the campaign after determining the problem with the existing campaign.

Do make sure to reevaluate your influencer marketing strategies to have a better ROI.

Also read: Role of PR in the Fashion Industry


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