How We Made Cello Trend This Festive Season

Festive seasons in India are more than just a time for lights and celebrations they’re a moment for brands to connect with people emotionally. This Diwali, Cello wanted to do just that. Known for its trusted range of homeware and lifestyle products, the brand aimed to stand out not just for quality, but for how it made people feel at home.

And that’s where Glad U Came stepped in to add a touch of strategy, sparkle, and storytelling to Cello’s festive campaign.

The Objective

The goal was simple yet powerful to make Cello trend during Diwali by highlighting it as a brand that brings families together. Beyond sales or visibility, the intent was to build emotional recall. We wanted consumers to see Cello not just as a household name, but as a part of their festive moments.

The Idea

Our approach revolved around one strong idea: Diwali at home feels more special when it’s Cello. We decided to bring this warmth alive through a mix of celebrity engagement and influencer collaborations. The strategy combined aspirational visibility with relatable storytelling allowing Cello to reach both loyal customers and a new generation of festive shoppers.

Celebrity Gifting & Collaboration

To build credibility and festive charm, we curated a Diwali gifting experience for top celebrities. The hampers included Cello’s premium home essentials, beautifully packaged to reflect the brand’s festive spirit.

Among the celebrity recipients was Yuvika Chaudhary, who not only received the festive hamper but also came on board to create a dedicated Instagram reel for the brand. Her audience, known for their love of lifestyle and home inspiration, resonated strongly with the campaign’s theme of togetherness and celebration.

The collaboration brought an organic sense of joy showing how Cello fits seamlessly into real-life moments of decorating, hosting, and gifting.

The Impact

The campaign not only enhanced Cello’s digital presence but also positioned it as a go-to brand for festive homeware. The engagement from Yuvika’s reel and influencer collaborations led to a noticeable uptick in brand mentions and user-generated content.

From celebrity stories to influencer homes, Cello found its way into countless festive conversations organically, gracefully, and effectively.

The GUC Takeaway

At Glad U Came, we believe every brand story shines brightest when it’s told through real people and authentic emotions. Our festive campaign for Cello is proof that sometimes, all it takes to trend is the right mix of timing, talent, and thoughtful storytelling.

Because when strategy meets emotion, magic happens.