Pastels and Pop Case Study | Glad U Came
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Brand Awareness | Long Term PR Strategy

PASTELS & POP

The Brief

          Pastels & Pop, based in Bangalore, is a footwear brand inspired by India's vibrant 

       heritage and authentically crafted with perfection. The brand, founded in 2015,    

           approached Glad U Came to expand its brand reach and awareness. Pastels & Pop 

           also wanted to highlight their beautiful Punjabi handcrafted juttis at various media 

          outlets and online platforms.

The plan

Glad U Came strategized a long-term plan and researched creative areas from where 

         we could achieve brand visibility and reach that eventually leads to a loyal consumer   

          base. We helped Pastels & Pop collaborate with experts in the industry, including 

          top-notch designers, celebrities and wedding portals.

PRESS COVERAGE

We strategically worked our way into getting suitable press placements for the brand. 

Pastels & Pop were featured in leading fashion publications such as Grazia, Femina, 

 Vogue, Hello, India Today, Harper Bazaar, and magazines.

CELEBRITY SPOTTING

Leading ladies of Bollywood like Anushka Sharma, Sonam Kapoor, Karisma Kapoor, 

Sara Ali Khan, Kriti Sanon, Sonakshi Sinha, Malaika Arora, Taapsee, Diya Mirza, 

Parineeti Chopra and more were spotted wearing juttis from Pastels & Pop on multiple 

Occasions.

BRAND COLLAB

Leading ladies of Bollywood like Anushka Sharma, Sonam Kapoor, Karisma Kapoor, 

Sara Ali Khan, Kriti Sanon, Sonakshi Sinha, Malaika Arora, Taapsee, Diya Mirza, 

Parineeti Chopra and more were spotted wearing juttis from Pastels & Pop on multiple 

Occasions.

CELEB GIFTING

Glad U Came are the pioneers of celebrity gifting services! We used this service during 

the festive seasons for gifting celebrities and influencers juttis, which gave the brand 

Exposure.

MEDIA COVERAGE

CELEBRITY SPOTTING

CELEBRITY GIFTING

WEDDING PORTALS

COLLABORATIONS

The RESULT

Glad U Came created loyalty and focused more on increasing our core customer base. We helped the brand reach out to trusted celebrities and influencers to generate further engagement. Pastels & Pop is one of the most adored juttis internationally as well!

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