Luxury Shopping Festival

The Brief

Luxury Shopping Festival is a one of a kind event hosted by Reliance Brand Ltd. The Festival is a platform to shop for top international brands like Jimmy Choo, Michael Kors, Coach, Bally, Diesel, Bottega Veneta, Canali, Steve Madden, Tiffanys, Paul Smith, and so many more at amazing discounts. The Festival was held from January 29 2022, to February 20 2022. The Luxury Shopping Festival reached out to Glad U with the primary objective of utilizing influencer marketing to reach out to their target market. They wanted the audience to see the Festival in the media and use influencer marketing to increase credibility.

The plan

The event was held at Jio Mall and Palladium in Mumbai and Emporio in Delhi. Our crucial strategy during this period was to increase brand awareness and credibility through influencer relations.

Influencer Marketing

Glad U Came collaborated with the best influencers to highlight the shopping aspects of the festival via Instagram reels to drive more customer awareness. Influencers like Karishma Shaikh, Karishma Gulati, Maegen, Shrimai Rai and Rij Eappen were some influencers who promoted the event to the audience.

The result

Keeping Luxury Shopping Festival’s core audience in mind, we generated high influencer engagement boosting the festival’s awareness and credibility. The exposure also enabled the festival to reach new and broader audiences.