Kompanero Case Study | Glad U Came
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KOMPANERO

Brand Awareness | Long term PR Strategy

The Brief

Kompanero, founded in 2014, specialises in a range of leather handbags that give a distinctively vintage appeal. The Kolkata based brand believes that leather is a timeless companion. Kompanero got in touch with Glad U Came in 2018, intending to create more significant brand awareness and growth. The brand also wanted to highlight its unique and earthy handbags range through the strategic press, celebrity and influencer engagement in film branding and more.

The plan

We came up with a long-term strategic plan and figured out the creative areas from which we could gain the demand and loyalty to the brand. We knew we had to look at new ways to raise Kompanero’s profile and increase the brand’s product exposure range. The press and various fashion writers largely covered them!

MEDIA OUTREACH

Kompanero was covered by leading newspapers and magazines in India, including GQ, ELLE, Grazia, Femina, Entrepreneur, AD – Conde Nast, Hindustan Times, Deccan Chronicle, New Indian Express, etc. Glad U Came also strategically gifted a small number of editors.

Glad U Came is the pioneer of gifting services, and it is one of the most engaging services in creating brand awareness and reach. We sent Kompanero’s products to Bollywood actors, including Sonam Kapoor, Bhumi Pednekar, Aditya Roy Kapoor, Shilpa Shetty, Neha Dhupia, and many more.

CELEBRITY ENGAGEMENT

CELEBRITY STYLING

We styled celebrities for magazine covers and events with Kompanero’s leather bags, shoes, and accessories. Celebrities, including Ayushmann Khurrana, Raj Kumar Rao, Vidya Balan, Soha Ali Khan, etc., were spotted with Kompanero’s handbags on multiple occasions.

IN-FILM BRANDING

We did several in-film branding for Kompanero, which generated a great response. Films including Pati Patni Aur Voh, The Zoya Factor, Total Dhamaal, and Mission Mangal were a part of our in-film branding process.

MEDIA COVERAGE

CELEB SPOTTING

CELEBRITY GIFTING

SOUTH-CELEBRITY GIFTING

CELEBRITy 

GIFTING: STYLIST

DIGITAL MAGAZINES

BLOGGERS

IN-FILM BRANDING

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THE RESULT

Kompanero received a lot of engagement from the media, celebrities, and influencers. We created loyalty amongst celebrities, media houses, and influencers; we targeted a more comprehensive range of audiences. Kompanero is now available in multiple outlets in many cities in India

and overseas.

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