BIRYANI BY KILO

Brand awareness | Celebrity driven strategy

The Brief

Biryani By Kilo was founded in 2015 with the philosophy of delivering freshly dum-cooked handi biryani using the best ingredients. When the brand approached us in 2019, their expectations where to create customer awareness through Bollywood celebrities & influencers. They also wanted to highlight the unique concept of making biryani through press.

Doing something unique and different for each brand is our identity. So we accepted the Challenge.

The plan

We came up with a long-term strategic plan and figure the creative areas from where we could gain the demand and loyalty to the food chain. We sent out the biryani to more and more celebrities and got a huge shout-out from them, which drastically got the brand increase in sales and followers on their Instagram page. They were largely covered by press and various food critics!

Celebs having

biryani by kilo

Media Coverage

1/7

The result

Biryani By Kilo – we created loyalty among celebrities and influencers. The exposure also helped the brand to capture a new and larger audience. During the times of COVID-19, we planned a different concept of doing Instagram lives with celebrities and talk about food, which was a big hit for the brand.

good words from the client

It’s always a pleasure to work with Maddie and his team. Their PR, Celebrity engagement & human connects are excellent.

 

They have played a major role and getting our brand visible among Bollywood celebrities.
I look forward to our continuing association with Glad U Came to work on creating broader spheres for Biryani By Kilo.

— Vishal Jindal, Co-founder-Biryani By Kilo

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